Scrappy Face

What it Means to be a Scrappy Business

Posted on March 27, 2012 by Laura Kimball

LEGO men wearing their scrappy face

We get asked this question a lot: “What does it mean to be scrappy?”

And we have two answers.

Scrappy is most commonly used by entrepreneurs and small business owners to describe themselves as being resourceful and determined to succeed.

When we talk about being “scrappy,” we use it to describe the methodology of building a business that we teach our clients.

Scrappy Stay Creative, Grow Your Brand

Scrappy is a process of building your business from the ground up. It’s taking a large dream that you have and going for it. It’s staring a big challenge in the face and having the persistence to see it through. It’s taking pride in what you’re doing and giving it your whole heart.

It starts by taking your idea and building a brand around it. Taking it to the streets and selling it. Getting feedback from customers and iterating along the way. And it’s asking for help when you need it and getting back on track quickly when you forget your priorities.

It’s embracing and celebrating your victories along the way.

To help you understand what it means to be scrappy, we’ve put together this rap with a little help from our friends in LEGO town.

You can learn more about what it means to be scrappy by subscribing to our blog, putting on your Scrappy Face on Facebook, and of course, Twitter.

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